We provide an online programmer's console for Python developers. It runs in a web page and the benefit is that people can log in from anywhere and see the same session, so they can start working on something from their desktop and then pick it up later on (say) an iPad from exactly where they left off.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
A character or mascot to represent your business.