We sell renewable energy products, like solar panels. lighting systems, and efficient cook stoves. Our products have 3 different target audiences:
1 Hikers and active people. We will reach these customers through outdoor retail stores in the USA.
2. Peace Corps volunteers who need electricity in third world countries.
3. Customers in third world countries who need electricity during black outs or who live in remote areas. Although this last category would connote many stereotypes associated with impoverished people who have low purchasing options, we think of our customers as like anyone else in the world who want an elegant product and one which they will be proud to own. We want to bring first world standards to the third world. Many NGOs lower their standards with their products for people in the third world. We want to go the other direction. We think of our products as the "iphone" of phones. They are high quality and they stand out.
I like GoalZero.com 's style, but not their font. It's a little too space-agey. We are similar with our products and with our customers, but we will be breaking into new territory away from them.
Patagonia's logo is awesome, but the logo is helped because it is usually in front of some activity which is specific to their product. Patagonia conveys a message of good stewardship of the earth while promoting active lifestyles.
In the name "Team Planet" the "Planet" should be more emphasized. The "Planet" is the "why" and the "Team" is the "how," or the supporting player to make the "planet" part achievable.
One Idea I like is the goal keeper's hands with the net behind, with planet earth in his hands, as though he is jumping in the air, catching a soccer ball with the earth painted on it, saving it from going into goal.