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How Sales18 started their logo design journey
Fanatik Bike Co.
We are a bicycle shop/internet business based out of Bellingham, Washington. We do a lot of very high-end custom bike builds, mostly targeted towards downhill and freeride mountain bikers. However, we don't want to limit our branding to this specific market. We are a brick-and-mortar bike shop, but we also have an increasingly busy internet business that we would like to continue to expand.
Tell us a bit about who you are and the people you reach
Cyclists of all types, specifically those who are seeking quality product and excellent service. We have a world-wide customer base, from countries including Canada, Spain, Japan, New Zealand, Australia, and more. We are looking to attract internet customers, as well as appeal to our local customer base here in Bellingham, Washington.
We feel that our current logo is overcomplicated. Clean and simple, yet eye-catching is what we're after. Square layout would be preferred. It is not necessary to include parts of a bicycle in the logo, but we are not opposed to it. Biking is all about being outside, in the woods on a tight singletrack trail, on mountains, etc...perhaps this could play into the logo? I attached our current logo for reference. Our website is http://www.fanatikbike.com if you'd like to get an idea of what we do. Please don't base the logo color schemes off our site though, we will be getting a whole new website in the near future. We'd like to start our re-branding with the logo.
Please feel free to contact me if you need more details or information!