Elastiqa is an on-demand service that allows companies to scale up and wind down quality assurance personnel in lockstep with the needs of their software development life-cycle. Rather than having to hire in house quality assurance talent, who will most likely be idle for up to 40% of the time, Elastiqa allows companies to save money by paying for active, expert labor during needed cycles and not for downtime; what's more, Elastiqa allows companies to strategically select talent across the globe, allowing for a more continuous 24x7 testing effort.
software companies, software vendors -- small, medium, and large sized companies. tech savvy business people like CIOs (Chief Information Offers), CTOs (Chief Technology officers), directors of development & QA (Quality Assurance) & quality control. These companies will most likely be located in the US market but the global aspect of the service is important for cost savings.
Key aspects are cost savings, elasticity, global options, quality assurance.
Feelings to convey: trust, speed, flexibility, quality, cost savings, agility.
We're looking for a clean, simple, sleek, and unique logo. We don't want any of the typical or standard symbols. No big cartoon-like graphics (clip art). The logo will be used on our website, letterhead, and business cards. Shiny or glossy surfaces and reflections welcome.
Feel free to change caps -- the "qa" aspect of the word can be made to stand out as the word is a take off on "elastic" -- that is, the service is Elastic QA or elastiqa.
The target market will most likely be companies located in the US -- but the global aspect of the service is important for cost savings as this is an outsourced QA effort.