Triple Pundit is a news site dedicated to news about sustainable businesses, those that have a social or environmental mission in addition to a financial one (think Clif Bar, Patagonia, Seventh Generation).
Our audience is entrepreneurs, MBA students and corporate change agents (people who are working from within to improve their company's environmental and social track record). The audience swings young, hip, and entrepreneurial, but isn't exclusively in that bucket.
We don't want something too uptight and businessy because we want to send the message that our site is approachable and our community is easy to join and a fun place to hang out. However, the winning logo will also be professional and appropriate for a business audience.
We want something a bit more memorable and iconic than the current design, but we do like the simplicity of what we already have.
Please stick to the blue and grey color palette of the current design (http://www.triplepundit.com/) (twitter.com/triplepundit), and the bold graphics and solid lines that will work well for web work, electronic media, and swag.
-Your design should either feature the words 'Triple Pundit' or '3p' (if we're happy with our results here, we'll contract with the winning designer to design a complimentary version of the other phrase)
-Also up for grabs: you can include the words "people, planet, profit" or images that evoke those words if you wish.
Thanks for considering this project, have fun!