A Curious Home
We are experienced internet entrepreneurs who are creating a place on the web where you can ask and find answers to all of the hundreds of things you need to do at home, in the kitchen, and in the garden. Think Martha Stewart meets Yahoo Answers or stackoverflow.com. We are passionate about maintaining a warm home, spend a lot of time in the kitchen, and love gardening. We think there are many others like this, and even more that need pin-point answers to specific problems.
Our target audience are women and men from 30-45, married, with kids, who are smart, sophisticated, internet savvy, and well-read. They watch Mad Men, love Alice Waters, watch Oprah (guiltily), and care about their home and the lifestyle they are creating for their family. They have nice furniture, like mixing old and new pieces, grow their own tomatoes, and watch the Food Network.
We need a logo for the website. The website will be based on the Stack Overflow platform, like: stackoverflow.com, superuser.com, and serverfault.com. A following project will be to create CSS for the site that matches the logo.
The logo should be smart and sophisticated. It should make the site look bigger and better than it is. It should be current.
I hesitate to give too much direction as this space has lots of good examples that are all very different, e.g.:
the seed packets on this page: http://www.botanicalinterests.com/s…lect=20002
The files we will require are:
Web file format - .jpg and layered .psd (RGB) and B&W
Print file format - .ai (CMYK)
Please do not use any stock images or clip art in the logo