Tell us a bit about who you are and the people you reach
We are a financial services organisation using peer-to-peer technology to keep money in communities. Our customers form Huddles - small groups of people connected by common goals, such as sports teams, surf clubs and charities. Our target audience is 25-45 year middle class Australians, who buy insurance products today. They feel disengaged with the current model and are seeking a more human, fairer and connected experience.
What industry do you think your business is most related to?
Accounting & Financial
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We are seeking to develop a very human and caring brand. One of our core beliefs is that insurance can represent the power of human bonds and demonstrate the care we have for each other.
We would love a logo that captures this and take a strong reference from Airbnb. We love the simple yet cursive font and the organic heart like shape. We would love something similar to represent the heart in Huddles.