We're a husband-wife duo who perform and teach all kinds of partner dancing. We would like a new, professional logo to replace our home-grown one.
Even though we provide specific guidelines in the brief, we're open to really different ideas, and we will provide enough feedback to keep everyone on course!
Also, please read the general comments below - they're really helpful!
Night and Day Dance
We've used the same homemade, not-very-scalable logo for a couple of years, so we would love something new and professionally done. It will be used primarily on our website, on business cards, and promotional material.
The logo should include the words "Night & Day Dance" and an image of a couple dancing together. The image should be as unique as possible, and not portray recognizable forms of dance such as swing, tango, salsa, or ballroom. We can almost always tell the difference!
We'd like to revise our request one more time to make things even clearer. We are influenced by the old musicals, thus we've asked for some older/vintage fonts. But we actually don't look anything like those musicals. We're quite a bit more modern, and my wife almost never wears skirts/dresses - always flowy pants. This is the best possible image to reference at this point, but of course we need feet! http://www.nightanddaydance.com/images/pose.jpg
We are a husband and wife dance company with a focus on partner dancing. We blend many styles in our dancing, and we also teach dance to beginners, so our look needs to be accessible to a wide range of people. Nothing overly flashy.
Night & Day
Our name is based on a Fred and Ginger dance as well as concepts of male/female, dark/light, yin/yang, etc.
We're really influenced by the old musicals with Fred and Ginger and Gene Kelly and others, so the image and font can show elements of an older, vintage/classy, art deco style, but with modern flair if possible. Unique font treatments are a plus!
We need to be able to edit our logo in Photoshop in case we change a color, add a word, etc. It must be easily scaled and crisp at many sizes!
Ratings and Feedback
Finally, just to be totally clear, we'll consider every entry and do our best to respond to every entry personally. Lower ratings don't mean you should give up - it might just be a matter of adjusting some things for the right fit!
2 star and below - not really what we are after.
3 star - getting closer but need revisions or a different take on your design
4 star - design is being considered
5 star - we really like the design and will make our final selections from these
- the words Night & Day Dance
- a vintage/classic, art deco-inspired movie style font
- unique font treatment is a plus
- an image representing a couple dancing - not flashy, but rather sweet, accessible, grounded
- if possible, image can be used separately from text
- also if possible, a horizontal and vertical version
- saved layers in case we need to change a color, add a word (like "studio"), or use just one part of the logo (we use Photoshop)
- original art is a bonus!
- no rehashed dance art from the web (we usually recognize it)
- no gradient coloring (unless it really works!)
- no italics
- no script-style fonts unless extremely readable