I need a distinctive logo for a theater marquee–The ERVAY Theater in Dallas, TX. Style the five letters vertically spelling “ERVAY” so it becomes our unique logo. When these five letters are run vertically in this order, interesting design elements present themselves. The styling of the five letters E R V A Y within the shape of the spire will become our logo.
• Stay relatively faithful to the original lettering as shown in the “circa 1950” photo.
• Always surround the letters with the spire shape as shown and described, so the design can be evaluated within that “canvas”.
• Spire details: 4' wide by 18' high, with an ellipse at the top. The spire is 18' high at the back and 16' high at the front, and the ellipse joins the two. Navy Blue on spire and on front of theater: Dallas Cowboys helmet blue ( HEX 061E42)
• Note the pointed ends of the "A" and the “V" in the photos. "LIBBY HEAVY" was closest font I could find, but I'd like to see something more symmetrical and graceful than the "LIBBY HEAVY" font spelling E R V A Y.
• Remember the end use: metal 3-D renderings of these letters will be attached to the spire. Sign makers call them “channel" letters. 5-inch wide strokes as a guideline for the strokes (arms, legs, bars, etc) of the letters. Vary this thickness if you think it’s appropriate.
• The letters will be hollow with lights behind them creating a backlit, shadowed "E R V A Y" at night. If the letters take up too much space on the canvas, there won't be adequate display of the backlit logo at night.
• You can view additional photos of the theater interior on the website: http://www.ervaytheater.com
Additional consideration: I will also use this custom spire logo for print media as well. If you can also show a way to add "Theater" in a balanced way for print use, that would be splendid. Obviously "Theater" won't appear on the marquee, but probably will be needed in a print logo