Please ensure the full name (not acronym) is present in the creation of the identity.
North American Steel Erectors
This is a new business so EST 2016 could be an element incorporated into the final design.
Attached Images: client provided drawing of map of North America and an image of a muscular iron worker. His idea was to combine the two (no naming detail in map) along with the business name. I realize this may be very busy but that is his initial idea and most likely to hit the mark. He is also open to other more creative options but the basic premise of the business needs to be a commercial reality. He wants the logo to illustrate the company operates in North America as well as illustrate the actual physical aspect involved in steel erection.
Illustration Preference: I would like to articulate that while some may prefer to use stock illustrations, a worker carrying a piece of steel is somewhat representative of what we do, but doesn't capture the preferred concept. An rugged illustration of a steel erector (worker) about to make a connection (see image provided) or one working on a connection better illustrates what we do. A steel erector makes connections better pieces of large steel while working off the existing steel foundational structure. Cranes play a role in holding the large pieces of steel. A man would not be able to carry steel on his shoulder.
Colors: Navy(ish) blue and grey are preferred.
Typeface: something strong, distinct, and construction industry worthy. It's a tough business yes, but the identity needs to represent the business in a professional manor. Should be a bold to black typeface weight and may combine medium to bold for secondary text. Example: North American (black weight) Steel Erectors (medium weight). Client prefers the use of up to two typefaces in the design.
What is Steel Erecting?
Steel erecting is the installation and dismantling of structural steel frames of building and engineering projects. The structural steel installation is usually crane assisted and utilizes mobile elevated work platforms or scissor lifts as the structure progresses. Steel erectors also fix metal decking, safety netting and edge rails to facilitate safe working. The work is executed in teams using powered and hand tools to bolt the steelwork together.
Although this video is crude at times, it illustrates very well what the job entails which should assist with illustrative component required in the development of this logo. https://youtu.be/_-8RrnsvFzA