Completed contest

IMI (iMicroInvest)

Sterling.morris needed a new logo design and created a contest on 99designs.

A winner was selected from 139 designs submitted by 37 freelance designers.

139
entries
37
designers
1
winner

How Sterling.morris started their logo design journey

Company name

IMI (iMicroInvest)

Overview

More than three billion people in the world live on less than $2 per day. IMI is a tool designed to help alleviate poverty. IMI, short for iMicroInvest, is a platform that will enhance opportunities for individuals to invest in entrepreneurs in developing nations with micro loans. Many entrepreneurs in developing nations need just a small loan to get out of poverty. The problem is that banks are hesitant to make loans to these entrepreneurs because the banking system has little to no communal way to track the credit history of credit applicants.

IMI is designed to develop a unified way of tracking the credit history of individuals. Banks can used this shared information to make wiser decisions on credit allocation while applying more appropriate interest rates to their loan applicants.

Tell us a bit about who you are and the people you reach

We will primarily be targeting micro finance banks in various countries in Africa. Many of the individuals who we'll present our software to are between the ages of 30 and 65; these individuals likely have aesthetically conservative tastes. Because of this, we're looking for a highly-clean looking image that also appears highly professional.

Requirements

We're looking for a {brand identity} for our software platform, IMI.

We will consider submissions with each of the elements of a brand identity including:

1. IMI colors, design, logotype, symbol for our website and business administration use.

2. IMI Avatar for our Twitter and Facebook pages.

The typeface should be clear, simple and professional. We want something that stands out and that is memorable.

Please feel free to experiment with colors! Please include the title, "iMicroInvest" in the logo. You may also consider including the letters "IMI" along with the full brand name iMicroInvest.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
.PNG .GIFF

Please do not use any stock images or clip art in the logo

Custom package

US$350

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Deliverables

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PDF
PNG
JPG

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