the Oomph! company (capitalized and spelled exactly as it appears here)
We are a brand strategy consultancy consisting of 3 principals with complementary strengths in marketing, trend spotting, research, design and business development.
We specialize in designing the brand identity and personality of companies to reveal their hidden Oomph! and distinguish them from their competitors.
Our company personality is corporate yet playful, creative and innovative.
Our clients are companies who develop products or services with a human touch. Companies whose mission is to make the world greener, easier to use, more hands-on. Companies that stand out through their commitment to ideas, products and services that exude energy, sophistication and impact.
Our current website and logo are at:
Another version of the current logo is at:
The overall look of the logo must be professional yet slightly retro with a hint of whimsy and playfulness. The colors should be warm (think oranges, yellows and reds) but with a hint of blues as well. The logo must exude a feeling of energy, sophistication and impact. Our original logo had the letters bumping into each other, suggesting a feeling of "pent-up energy" as if they are on the verge of breaking out into the world. For the new logo, we'd like a bouncy/popping feel, vibrating slightly, on the verge of jumping. We don't want all the letters aligned horizontally but would like a curve among the letters.
We do not want:
*a trainwreck of different typefaces
*an overly “artsy” look where the name is difficult to read
Keep it simple, consistent and refined so the "Oomph!" stands out.
The logo should preferably also be designed in such a way that the first "O" can stand alone - like a favicon or social media icon.
The logo must be usable for both print and web. It should still look good and be identifiable if it is converted to black and white or 2 color.
The files that we will require are:
Print file format – .ai (CMYK)
Web file format – .png and layered .psd (RGB)