Completed contest

Innovation consulting firm logo

Stephen C needed a new logo design and created a contest on 99designs.

A winner was selected from 468 designs submitted by 75 freelance designers.

468
entries
75
designers
1
winner

How Stephen C started their logo design journey

Company name

BRILLIAN Technologies, LLC

Overview

BRILLIAN Technologies, LLC is a consulting firm and reseller that provides innovative technology solutions to restaurants and other merchants to help them improve sales and profitability. The company uses a consultative sales approach to talk directly with business owners and managers.

One of the key product lines is credit card processing with a focus on Pay-At-The-Table, which uses wireless, handheld terminals at restaurants enabling servers to process credit cards in front of customers at their tables. While these devices are commonly used in Europe and Asia, they have been very slow to catch on in the US – I want to change that. The devices increase speed and efficiency at restaurants so they can turn tables faster and they also dramatically improve credit card security because the customers’ credit cards never leave their sight. These terminals can also be used by companies to process credit card payments for goods or services when payment is received away from the office.

BRILLIAN Technologies, LLC has a strong portfolio of complimentary value-added solutions for restaurants and other merchants. It includes online ordering and purchasing/sourcing websites, payroll pay cards, gift and loyalty cards, and an innovative social media advertising program. There are a number of additional products and services and more will be added to the product line over time.

Tell us a bit about who you are and the people you reach

Owners and managers of restaurants and other businesses -- typically multi-location (corporate or franchise owned) chains.

Requirements

The name is actually a combination of my children’s names, but at first pass, it looks likes “BRILLIANT”. Keeping BRILLIAN and Technologies close together to capitalize on “BRILLIANT” is prefferred. I want to convey creativity, innovation and inspiration – “BRILLIANT“ – but I don't want to be too trite or obvious. The logo needs to be distinctive and memorable. I like the tag line ”Innovations for your business” for the business card, but I am open to other metaphors, concepts and tag lines.

I am open to a variety of colors. I would like something bright, but not too overpowering or literal to the idea of being bright (like a starburst). Perhaps blues or greens rather than reds/oranges

The logo should be professional and sophisticated, but also simple and modern – even a little hip. I prefer sans-serif fonts that are clean and crisp, but not “futuristic”. LLC should be included in the treatment.

The logo will be used on business cards, letterhead, website, etc.

Want:
2, 3 or 4 color “stand alone” logo
Type treatment of the BRILLIAN Technologies, LLC name
Both of these items in an integrated design together.
The logo should be adaptable so it will work in vertical and horizontal layouts. Preferably it should work in black and white (for faxes).

Don't Want:
A design that is too busy, stodgy, "techy" or too restaurant-specific.

Custom package

US$314

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