How Ryan.t.blackard started their logo design journey
We market insurance products to students, faculty members and staff, student organizations and alumni of many large universities and colleges across the United States. Marsh is a leading risk insurance company, with offices worldwide. Marsh CampusConnexions is a brand within Marsh U.S. Consumer (website http://www.marshconsumer.com).
Marsh U.S. Consumer designs, sells, implements and administers insurance-related risk management and financial service programs that generate revenue, promote loyalty, reduce costs, and increase efficiency for sponsoring clients. These programs deliver vision, value, convenience, choice, and innovation to consumers and small businesses worldwide.
The company has a more conservative, serious image in the marketplace.
Tell us a bit about who you are and the people you reach
Our audience is diverse. Students, parents of students, faculty and staff of universities, student organizations, vendors doing business on campus and alumni. We market a broad group of insurance products (event liability, tuition reimbursement, renters, vendor liability, etc) through one portal marshcampusconnexions (website http://www.marshcampus.com/acme). The individuals mentioned above will come to the marshcampus website through a variety of chanels (e-mail, direct mail, flyers, etc.). The website then funnels individuals to the appropriate product for application and purchase.
The new logo will replace the current one on "http://www.marshcampus.com/acme"
Logo will need to include the text "MARSH CampusConnexions"
Font for "MARSH" is Frutiger in PMS 2945. "CampusConnexions" is flexible. Total number of colors used should be no more than 2. A design element in addition to the font (need not be a globe) is acceptable.
A few versions of the main logo will eventually be needed:
- Primary version will say "MARSH CampusConnexions" only
- Secondary version will be the same as above but include the tagline "your connection to campus insurance solutions"
- A stacked or more verticle oriented version
- If an abstract design is included with the font, the abstract design should be included as a stand alone graphic
It is acceptable to present the primary version first and develop the other versions once complete. I will present the top 3-5 concepts to a small panel of decision makers and a winner will be selected shortly after the contest end date.