BeCause we are not only stylish, we are powerful.
BeCause we are passionate and make a difference.
BeCause we want to show the world what we care about.
BeCause what we buy and wear can make a contribution.
The mission of Jewelry BeCause is much more than providing quality products that are current, fun, and get admiring looks. Our jewelry shows the world our customers' values and the causes that they care about, and makes a difference by contributing to causes and organizations that our customers are passionate about.
Jewelry BeCause has two lines of "bridge" jewelry product. The first line comprises jewelry branded or otherwise designed for specific philanthropic organizations and causes. This line is sold in connection with non-profit fundraisers, and Jewelry BeCause donates a percentage of profits to the cause. The second line comprises collections of fashion and inspirational bridge jewelry that feature high-quality materials and popular design elements.
Our jewelry features 925 silver or 14K gold plate over silver, genuine semi-precious gemstones and freshwater pearls, "Swarovksi" crystals, and fresh materials such as silk and metal mesh ribbbon and Italian glass beads and pendants. The designs include elements that are, either alone or in combination, classic, avant garde, and/or fashion-forward. Art and beauty combined with passion to help others.
Our target audience includes well-educated and upper middle- to higher-income professional and business women, aged 40 to 60, who see the value in supporting charities. They network and attend fundraisers, and do or have held leadership positions with community organizations. They dress well and seek quality products that can promote their pet organization and reflect well on them. These women are fiscally prudent, and demand quality products at a reasonable price. They have the confidence to entertain signature or statement pieces made of high quality materials with unusual design elements. These women buy magazines such as Vanity Fair, Oprah, House Beautiful, and Coastal Living. They shop at Nordstrom's, Crate & Barrel, Williams Sonoma, and Home Goods.
Our audience also includes their younger counterparts, women aged 25-40, who are well-educated and building careers, and who are attracted to adding value to their life by helping others. These women are fashion-driven and brand-oriented, but with limited fashion budgets. They seek popular design elements, made of currently-fashionable materials and colors. They need education regarding materials, and will choose quality when available at a reasonable price when they understand what they are buying. These women buy magazines such as Lucky, In-Style, and Cosmopolitan. They shop at Macy's, Pottery Barn and Ikea.
Elegance, movement, sophisticated but approachable
the logo should be simple but also innovative and unique
it should incorporate a tag line that captures the company's vision of art, beauty, and philanthropy
It should appeal to someone as unique and having interesting elements.
It should be easily readable, both font and size