Nutty Bow hunter - I chase Whitetails all over the country - I farm, manage 1500 acres for trophy whitetails, Bowhunt and Turkey Hunt. The hunting operation is what your designing the logo for.
My day job is a rather dull civil enineering job - VERY white collar - I get away every other week to the midwest to farm and run the hunting operation - those in the midwest (NW area of MO - Right on the IA Border) can't imagine me as and engineer and those in my office can't imagine me as a farmer.
I have a huge preference to bow hunters - I think all other hunters who use firearms are sissies - truely little girls - they dont have any skill or patience to truely hunt so they choose and gun and simply shoot - well, hell, anyone can do that!
Tell us a bit about who you are and the people you reach
Target Audience is hardcore bowhunters but we can't alienate the gun girls
It can be a graphic or can use the whole name or the initials - I've been using MWSP for awhile - But its an empty logo - needs a complete overhaul! Something that will transition well from webpage to hats, jackets and shirts.
I think some lineplay on the M and W is possible similar to what UnderArmour did but who knows.