After selecting a final designer for this project, we will likely need a one-on-one relationship where we develop a style guide, business cards, PowerPoint templates (if possible), LinkedIn profile pages, and other corporate information.
We see lots of great designs here, looking forward to seeing what is created! We will run a reverse image search to ensure material is original and not copywrighted.
Please see attached file for an example of some of our deliverables to our clients. Also attached is a color palate.
Our current logo can be found on http://www.traqline.com - we actually really like the *concept* of the current TraQline logo - it is just outdated. Current logo communicates that we track stuff, which we think is important. The line in the logo communicates both that we measure trends, and provide data (data is presented through line charts). The upward slope of the line means that we help people improve. So every element really communicates what we want it to communicate. Why do I want to change it? It’s just old and needs a refresh. So we're open to an approach that changes the fonts, styles and colors of the current logo, while communicating the core concepts.
Some other thoughts: The "Q" is an interesting element, but it is not necessary to focus on it. We also like the line in the logo and would like to incorporate a line/graph of some sort to communicate the above elements.
Logo should look good in both black/white and in color, delivered in vector format and layered, I think that's it!