Sketch/blueprint behind the letting. They really want blueprint vides. No palm tree, no boats.
Attached 2 logos as examples.
Clean, sophisticated, clean cut lines, edgy. Contemporary look and feel. Sharp, consistent, no squiggly lines. Luxurious!
Classy with a contempary feel. No cookie cutter look.
Demographics is 30 - 45 successful men.
Here is a very rough cut of the video we'll use for the website: https://vimeo.com/303548572 (password: miami)
There is currently a dummy logo as a place holder, and some gaps in this video. Scrub through the video to see the ethos we’re going for.
We'll want to use Miami type colors for the logo. Obviously blue, maybe purple and pinks. We’d like to see blueprint vibes for the logo aspect, modern clean text for the word "miami blueprint"
Not overly colorful on the logo. More square shapes vs circular