Completed contest

Kuponics' logo and mascot

Tlagarto needed a new logo design and created a contest on 99designs.

A winner was selected from 169 designs submitted by 50 freelance designers.

169
entries
50
designers
1
winner

How Tlagarto started their logo design journey

Company name

Kuponics

Overview

We're building a site aggregating information on (great) deals offered by multiple brands. Something like coupons of everything from groceries to electronics.  
The goal is to have a mascot and logo that can be easily identified. Must be funny, maybe a little cartoonish.

We're looking for two ideas to work either separated or combined: an iconic textual logo "Kuponic" and a mascot to go with it. Remember: they must work separately and together, so don't forget to use compatible colors, fonts, styles, whatever!
Style: sociable, friendly, funny, pragmatical, simple, cartoonish.

Tell us a bit about who you are and the people you reach

Social network users; discount-seekers; coupon clippers; smart-phone users; tech-consumers (facebook, four-square, places).

Requirements

The logo/lettering
It should be easily scalable for big images and very small ones like the favicon.

The mascot
Must be simple, clean, minimalist, yet with an underlaying comic personality. Very non-formal and easy to the eye. Techie, fashionable, trendsetting, stylish, chic, cool, light (as in ready to jump on the next great deal).

Our narrow-minded ideas (not to be strictly followed):
maybe something alien, from Planet Kupon (beware, this is thin ice, no crappy stuff);
must be an humanoid;
avatar-like customization, anyone will be able to build their own kuponic character without straying off from the basic idea you're to build;
It will evolve to a whole new-race of beings but with the same distinctive origin.

The story briefing (very open to suggestions):
Planet Kupon is a great place where everyone finds the best deal when buying stuff. Bolstered with this finding, the Kuponic's high-priests urge them to spread the word, to crusade into to other planets throughout the galaxy.

Some examples just for inspiration (no copying!):
Android logo: very close but a little too simple;
Sponge-bob: close but too complicated;
Dilbert: great example but too human.
pearls before swine: right on!
Rayman Raving Rabbids: right on!

Remember, you're the expert, not us. So please surprise us!
Feel free to break some rules. Good luck and happy holidays!

Silver package

US$555

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