I´m an internet entrepeneur 15 years on this arena, used to design in house, as well as programming, but I have heard good things about this service and I´m trying it. Regarding Creditos.com.ar, having such a generic domain name give us an edge and authority we can reflect in our logo, we need to look as important as our domain is, but NOT look as a bank, we try to attempt to be a loan search engine.
The loan search engine will offer results to a wide variety of segments but we believe ( as the service is not provided yet) that we will try and will appeal to the lower income or mid income markets, short terms loans, pay day loans, etc. Argentina as a market has a very dynamic enviroment ( rates very very high ( perharps one of the highest in the world ) the engine will try to provide lenders and their rates, in a very visual way.
We would like to have a logo that , as I said, shows trust, authority, but with a bit of a web 2.0 style ( not too much,) otherwise we would have the risk to be old fashion when something new pop ups. I would not be afraid to be specific with the use of obvius icons that show what the customer will find there ( money, ) so feel free to explore mutations of coins, bags with cashs, bills, money simbols, etc, but I repeat, those objects can or can not be used ( is not mandatory,) you can come up with an icon that has nothing to do with money but if you do you the icon related with money, be creative to show a unique way to display the draw.
IN the attached file, you will see the next upgrade of the site, ( now is not online) to have and idea about colors and layout we are using , good luck !!! and thank you.