Completed contest

New logo for automobile dealerships

mouf needed a new logo design and created a contest on 99designs.

A winner was selected from 108 designs submitted by 39 freelance designers.

108
entries
39
designers
1
winner

How mouf started their logo design journey

Company name

Lachapelle

Overview

Lachapelle (Pontiac - Buick - GMC) is an established car dealer for over 40 years. With the withdrawal of the Pontiac brand, Lachapelle wants to take this opportunity to remake its image.

Lachapelle must now prouve they are now specialists in GMC truck sales and also with the prestigious Buick brand (car - SUV).

Note that the GMC and Buick logos will have to be positioned on stationery and newspaper ads, but they will not directly be part of the logo.

Tell us a bit about who you are and the people you reach

Anyone who wants to buy a car, SUV, pick up truck or cube van.

Requirements

The logo should be bold, aggressive but also stylish. We would like to work around a nice distinguish signature and character fonts.
We have not selected any color scheme for this brand yet. However you could try red and black or blue (GM blue) and black. The old logo was red (Pontiac) and dark gray. But any suggestion would be welcome.
It must be easily legible and visible on small embroidery and sticker to put on the back of cars.

Lachapelle name is short, so we would like to work more on a stronger typeface that's gone a br unique

See examples:

- Dodge
- Peugeot
- Mazda
- Chevrolet
- Neslté
- Dell
- Intel
- Oakley
- Fast Company
- Verizon
- CNN
- Spaldling
- Moutain Dew
- Xbox
- Ebay
- Microsoft
- Acer
- Canon
- Burton

Silver package

US$495

Free features

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Deliverables

AI
EPS
PDF
PNG
JPG

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