Your task - design a new logo for Off the Beaten Path, a 20 year old bookstore, coffeehouse and bakery cafe, in Steamboat Springs, Colorado; a new logo that respects its 20 year history, but brings Off the Beaten Path into 2009!
What inspires you and how do you envision the design for your business?
Off the Beaten Path is a historic independent bookstore located in the ski resort town of Steamboat Springs, in northwestern Colorado. Last year we had to move the store from 7th to 9th street, and created a new "image" to use for advertising to supplement a 10-15 year old "image" that has lots of recognition and is built on our slogan "Good Books, Good Coffee, Good Friends." Now we need a true logo that captures the essence of the old and brings it into the new, for use in our social networking marketing campaign. See the current images in the About Us section of our website http://www.steamboatbooks.com.
These are the messages the logo must convey:
It could convey:
- Anything remotely connected with Amazon, Barnes and Nobles, Borders