Completed contest

Logo to brand intelligent innovative fitness company - Go Gym

Philippe L needed a new logo design and created a contest on 99designs.

A winner was selected from 153 designs submitted by 33 freelance designers.

153
entries
33
designers
1
winner

One of the designers who made it happen

Winner - Kobi091
I loved Kobi's design. He has delivered on the assignment and was very responsive; he has offered originality and creativity. I highly recommend Kobi.
- ralucap

How Philippe L started their logo design journey

Company name

Go Gym

Overview

• We are branding Go Gym to be a franchising opportunity for the establishment of gyms, nationally & internationally.
• Go Gym’s focus is on “intelligent” fitness training and wellness. Therefore personal training, semi-private training and group training is our primary business. Secondary services include physical therapy and nutrition.
• We use “non-conventional” fitness training methods from all around the world, proven research and health organizations to address individual fitness needs; whether it is to become stronger or more athletic, to become pain-free or more flexible, or to experience an increased level of “wellbeing”.
• Machines are “not used” because they are not effective in establishing useable strength nor mobility and they can leave people in pain.
• We do not use trends or gimmicks, but “intelligent” exercises based on body physics involving: Functional Training to allow the body to work in its proper range of motion, Posture Exercises to improve spine and joint alignment, Activation Yoga different than any other, Muscular Endurance using athletes principles, Mobility Drills and Core Integrity.
• Our specific training techniques also increase real strength, alleviate or stop pain, increase flexibility, and increase energy.
• It's all about the feeling of wellbeing, vitality, health, energy, strength. OUR AUDIENCE NEEDS TO FEEL THIS IN OUR LOGO.

Tell us a bit about who you are and the people you reach

• Our current audience is between 36-60 years old, college educated, with incomes above 65K and 67% female. (Note: while the current client of Go Gym is mostly female, the logo should appeal to both sexes.)
• We want to reach/attract persons who are interested in changing their health, specifically their fitness level—and those who want and need help with this process.
• Additionally, we want to empower the person to maintain their personal best level of fitness.
• Remember, we want to appeal to an “intelligent” audience and drive/capitalize on their desire for fitness and well-being. The logo must be interesting!
• We do not want to advertise like other gyms because there is a stigma about gyms, personal training, group fitness, etc. We don't conform at all to the way other entities do what they do, whether it is our training, our outlook on fitness, or our vision. Go Gym is a spearhead to where the fitness industry is going. OUR AUDIENCE NEEDS TO FEEL THIS IN OUR LOGO.

Requirements

The following are our thoughts; AT THE SAME TIME, WE ARE OPEN TO YOUR EXPERTISE so feel free to go against what is written below:
• The name is in the logo (you decide upper or lower case) but have more than just the name, like a symbol (you decide abstract or symbolic)!
• Clean, simple, modern, innovative, inspiring
• A removable tag line is "Intelligent Fitness. Intelligent Health."
• Blue and green (BUT YOU CAN TRY OTHERS)
• Modern colors with depth. The green color for “go” seems to work well to signify growth or movement (i.e. green light!). Stronger blues communicate strength, vitality and freshness.
• Inspire - a clean sharp, fresh image that conveys “movement”. Use strong elements so that it can easily be distinguished in high traffic areas like shopping centers and high-end businesses/establishments.
• The logo should have elements that can be executed well on the web, business cards, sports wear, gym bags, fitness equipment, etc.
• We DO NOT want standard logos that show free weights being lifted or line drawings of persons with arms up cheering. We ARE NOT a spa or a boot camp and do not want images that portray either of these.
• Go Gym’s logo needs to depict its one of a kind uniqueness and be an image that works nationally and internationally. Additionally, as noted earlier, the Go Gym’s expansion will include: different types of exercise establishments, fitness apparel, fitness equipment, fitness training certifications, nutritional products, etc.

Custom package

US$295

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design by beklitos design by beklitos design by beklitos
101
entries
24
designers
US$299
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
design by Shantall Rueda design by Dasha M. design by Dasha M.
49
entries
18
designers
US$499
We make fresh salads from local & organic ingredients of the highest quality.
design by evermore™ design by evermore™ design by Susan99
94
entries
31
designers
US$499
iOS and Android app development consultant for companies in Gothenburg....
design by _Bundo_ design by ♥meila® design by ♥meila®
361
entries
92
designers
US$299
PR Volt turbo charges your PR so you never pay an agency for PR again. PRVolt automates and amplifies your PR campaig...
design by Araisya design by rokhimbarokah design by Mbah Muhdi
30
entries
13
designers
US$799
We are developing a podcast based on different types of martial arts. We will also be creating a line of clothing app...
design by ReyvanJaya design by ReyvanJaya design by ReyvanJaya
73
entries
15
designers

We saved a spot for your logo design contest.

Get started now
CA$399
We give our clients advice to live a happier & healthier life...
design by double hand design by morry design by csoki
52
entries
15
designers
$399
Land and engineering surveying land developers,architects,construction...
design by afirst99 design by sabarsubur design by afirst99
58
entries
11
designers
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design by meltem design by Verybiglama design by Birva Shah
60
entries
16
designers
US$299
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design by doodlerdude design by doodlerdude design by doodlerdude
154
entries
44
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design by Dragona99 design by Dragona99 design by Dragona99
189
entries
14
designers
£199
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
design by Addictive Ads design by Addictive Ads design by Addictive Ads
149
entries
32
designers