This project is truly pretty open in terms of requirements. We just had our mockup done through 99designs, you can see the layout here,
That is the scheme of the website and as such the logo needs to match or compliment it. Disregard the logo currently in place as that is just a placeholder.
As for type of logo we are looking for a typographic logo. We would like some font effect and possibly some images worked into it as well. No large dominant images please. Also please keep the look as a short wide rectangle if possible. This will be in the upper left of a website and if the height is too much it pushes alot of the content below the fold which we don't want.
The only thing we DO NOT want is any sort of play on the word Find, this means no people looking out into the distance, no magnifying glasses or binoculars, etc.
The logo should not be overly childish as children are not the target audience.
Design can say FindMeADaycare or FindMeADaycare.com
The files we will require are:
A high resolution file for Print.
Web file format - .jpg, layered .psd (RGB)
Any other essential formats. In black and white and color.