Information About Our Business:
We're serving online career coaching services. Our customers buy our coaching programs which are running one to one between career coach and customer and all coaching programs are online.
Sub-Brands (also Target Groups):
We have many different programs for different target groups. Some of our programs for High School Students, some of them for University Students. We have 4 different target groups. These are like our sub-brands (like categories). Here they are:
1. LİSELİ (which means "Students in High School" in English. And programs under this category are helping high school students to find/decide what class they will go in their college life.)
2. ÜNİVERSİTELİ (which means "Students in University" in English. And programs under this category are helping University Students to develop their competencies to prepare for business life.)
3. İŞ ARAYAN (which means "Job Seekers" in English. And programs under this category are helping people to prepare their job interviews.)
4. PROFESYONEL (which means "Professionals" in English. And programs under this category are helping people to develop their competencies to being promoted.)
These target groups are also our sub-brands. We will use each sub-brand in different ads. We want to use each sub-brand with our main brand "İnsana Yatırım". Each sub-brand can be symbolized and/or named with main brand. This will be created by designer's creativity.
There are many coaching programs under each sub-brand. Each coaching program has its own name. For example, one of them is "Online Job Interview Experience" (which is "Online Mülakat Deneyimi" in Turkish) and it is under “İnsana Yatırım | İŞ ARAYAN” sub-brand.
We will use each program name under sub-brands.