Very accommodating to do various revisions in intermittent rounds. Gave vague direction, and was able to execute very quickly. Would highly recommend
How HMX started their logo design journey
Exaro Energy is a firm engaged in oil and natural gas acquisition, exploration, and production throughout the United States and the Gulf of Mexico.
Tell us a bit about who you are and the people you reach
Mostly CEOs and high level management of companies like Shell, Exxon, BP, Texaco etc.
Simplicity works. The logo should be a clean symbol that is easily reproducible. Stay away from logos that contain a lot of information, gradation or fine details; these will be more difficult for people to recall.
Use color as an embellishment. The well-designed logo should look good in black. That doesn’t mean you can’t use color, but the color itself should not be relied on as the major design element.
The winning logo will project a professional, dependable and very strong image. It should contain the name of our company Exaro Energy. Feel free to use "exaro" as the more prominent of the two words.
Last word of advice. “Brandable” logos are scalable, memorable and meaningful. If people can’t remember what your logo looks like, they won’t remember your brand.