We are a Canadian broadcast consulting company and work with over 50 radio stations accross North America providing advice to radio stations in the areas of talent development, marketing, music and new media. Voicetrackexpress is designed to fill a need at radio stations. We provide major market announcers to record "local sounding" voice breaks and supply those to the radio stations at a fraction of the cost.
We are marketing to General Managers (think bean counters who watch every penny in this new challanging economy we all live in) and Program Directors, who are the people who manage the announcers you hear on the radio. The Program Directors tend to be more creative and think outside the box. The GM probably came up the ranks from sales and are often looking fo ways to reduce costs in order to increase the profits.
We need to appeal to both the bean counter and the creative types so the logo needs to reflect this. A "fun" yet business like logo is what we are looking for. Something that also infers speed hence the word "express".
Voicetrackexpress was established to offer radio stations major market sounding talent who provide quality voice tracks at a fraction of the cost of hiring that talent. We tailor the tracks to meet the stations needs and supply the audio on time every time. Upgrade the sound of your day-parts for a fraction of the cost of hiring the talent yourself. There is zero recruiting or relocation costs, and none of the costs associated with adding staff to your station (vacation pay, sick pay). Improve the sound of your weekends for no more than you are paying now to a talent who lacks the training the time and the discipline to put a good show together.