Computer service and support company providing virus, spyware, system upgrades, performance improvements and in home new computer setup. We want to convey confidence, honesty, and the ability to create a durable, thorough and long term fix.
We use the tag line - “Your Computer Working As Well or Better Than New” Guaranteed!
Current Yellow Page advertising says
Stop free help (in red letters)
- Using a geek or box store
- Buying a new computer
One 5 minute phone call could save you $300
We will open with a quality retail presence and an aggressive radio and tv ad campaign.
Tell us a bit about who you are and the people you reach
Interested in in-home pickup & delivery
Likely to use big box store or geek
May have had a bad experience with big box store or geek.
Generally in the 30 - 60 age group
REQUIREMENT: Must convey confidence and capabilities
Jiggy, fun, leading edge is OK.
Would like to see a monkey in the design but would be willing to consider a design without monkey. Willing to consider heavy to minimal emphasis on the monkey. If you incorporate a monkey it does not have to be brown. Hope the look is engaging and conveys helpfulness.
Have thought of ideas the have the two zeros in 600 be glasses for the monkey.
Retail, home computer user is primary focus.
VERY small business is a secondary focus.
No focus on Mid to large business size.
Iconic version of a monkey is the look I think we want, First thought is that we don't want to fall on the side of too cartoon like. I can't imagine a Curious George look-a-like that would make the cut.