Game Lounge is DIRECTV's interactive gaming channel found on Channel 110. Game Lounge turns your TV into a world of interactive games, giving you access to a wide range of casual games. Such as classic board games, poker, blackjack, puzzlers and word games.
For more Game Lounge information go to:
70% Female, Age 35–55 with children
Types of games played: Puzzels, Card Games, Board Games, Game Shows
Only for DIRECTV customers
Logo should be fun, but mature and communicate it's a premium service.
The logo must include the name of the service "Game Lounge" and the horizontal DIRECTV logo. We want to make it clear this is a DIRECTV service.
Brand colors are open since all current assets will be completely rebranded. Logo colors should work well with the DIRECTV colors. Avoid green. Optional color scheme submissions will be helpful.
Do not look for inspiration from the hi-tech console games. Our games are casual games and appeal to a completely different audience. NOTE: All games are played with the DIRECTV remote control.
The logo will need to be placed on a number of different backgrounds, so it must be designed with this in mind. It must stand out on any background.
The winning logo delivery should be in AI format with all layers intact.