Completed contest

logo design for a financial investing web 2.0 site

Niviksha needed a new logo design and created a contest on 99designs.

A winner was selected from 94 designs submitted by 13 freelance designers.

94
entries
13
designers
1
winner

How Niviksha started their logo design journey

Company name

ifoli

Overview

We're a group of financial technologists setting out to reinvent the way people invest their money. We want to do this by providing a set of simple, easy to use tools and services that empower investors to understand their investments and make well-informed decisions. We think that the technologies our product is built on (web 2.0, social media combined with sophisticated optimization and data mining) can be used to help transform personal investing in a fundamental way.

Our brand value:
We're transparent,
We want enable and empower our investors
We're focused on analytics, driven by data
Simple, clean, easy to use

Tell us a bit about who you are and the people you reach

We want to target the mass affluent - households with investable assets of $250000 or more. Our audience is typically professionals that range in age from 30-60. We seek to market to this audience's desire for greater control, increased ability/desire to customize their investments to suit their preferences, and give them a perception that our service is personalized and exclusive to them.

Requirements

we want a logo for ifoli. be as creative as you can be, but please consider the following:

What we'd like
- The name (ifoli) should be a prominent part of the logo
- We'd prefer a clean, modern look
- Abstract is good, as long as it sticks to the empowerment/transparency ideals.
- 2-3 colors max, gray is okay

What we wouldnt like
- We dont want something that's too literal (No $, line graphs, money bags etc.)
- Nothing TOO colorful or TOO ornate

Custom package

US$260

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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