How CanWatermark started their logo design journey
Watermark Data Solutions Ltd.
We are a Vancouver Canada based high-tech startup looking to make our mark in the data privacy industry. We endeavor to create a business that provides a much-needed service while keeping within our environmental mandate of being carbon neutral and our zero-landfill policy.
Tell us a bit about who you are and the people you reach
Our target audience is any medium to large size corporation that has a significant amount of data which they would wish to keep secure. Examples of such clients include large law firms, insurance companies, medical groups, government agencies and other such entities. For our business to be successful, we need to present ourselves as being competent, professional and trust-worthy.
1. The design must convey the following central ideals: privacy, security, and environmentalism.
2. As this logo will be present on all forms of communication, it must be simple, elegant, and sharp without being overpowering.
3. The logo must have all elements reamain visible should it be scaled down for business cards but must also look sharp if we require scaling it up for use in marketing materials or for decals used on vehicles.
4. The design must be original. No clip art or stock images can be used.
5. The logo should include the word "Watermark" and should look good with and without the word being present.
6. The design should be convertable to a variety of promotional media including but not limited to shirts, business cards, golf balls, and decals.
7. The design should utilize either green or blue as a dominant colour.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)