AALARA is a not-for-profit (NFP) industry association that represents theme parks, tourist parks, indoor play and family entertainment centres, go kart parks, transportable amusement rides and attractions, waterparks, wildlife parks, zoos, aquariums and individual professionals.
A NFP member association that educates, informs and connects it’s members to strive for excellence in the business of fun. A common goal of achieving industry best practices in customer service, safety and risk management practices and business procedures.
Young, active, fun and progressive association
A unified voice for the industry representing their interests at all levels of government and to regulative bodies.
The logo must be corporate looking, yet represent the business of fun incorporating an industry element (ie amusements, theme parks etc) or the bringing together of people (silhouettes of people, hands, faces coming together) or a laughing face or happy child etc.