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How mjuede started their logo design journey
Hasler Jüde & Partner
Hasler Jüde & Partner is a new management consulting company in Switzerland focussing on the financial service industry. Additionally we are active business angels looking for smart investments in promising IT startups.
Tell us a bit about who you are and the people you reach
Decision makers of big companies mainly in the financial service industry (e.g. banks, insurance companies)
1. The logo consists of the brand (Hasler Jüde & Partner). We are open whether it should also contain an image or not.
2. As our clients (banks and insurance companies) are conservative and sincere we need a logo design that also represents these values. Additonnally we want to have an innovative and open-minded touch.
3. The logo may be in colour but it must also look good in black-and-white.
4. We don’t want to use acronyms (e.g. HJ&P)
5. File formats: Print File format (.ai) and Web File format (.jpg and layered .psd)