Completed contest

Logo design to modernize insurance group

Mlowry needed a new logo design and created a contest on 99designs.

A winner was selected from 257 designs submitted by 65 freelance designers.

257
entries
65
designers
1
winner

How Mlowry started their logo design journey

Company name

Heritage Insurance Group, Inc.

Overview

We are a family owned group of insurance agencies looking for a new look. Our business is in a rural area of Kansas where the main industry is agriculture. Our main crop is wheat and the landscape is gently rolling hills.

Our agency logo now includes the use of a windmill and it would be good to keep some form of one in our new logo. Our business is very traditional, but we are looking for a new look with this logo. The ideal logo would use color. Green rolling hills and/or golden colored wheat would be easily identified with our area. Our agencies also use a national branded logo that is oval in shape with black and blue for coloring. often both logos will be present on some printed materials.
The name Heritage Insurance Group, Inc. would need to be included.
The logo will be used in print in full color in agency materials and in black and white in most newspaper advertisements.
You can see our agency and current logo at http://www.your-insurance.com.
Our current logo uses a gradient background which is difficult to reproduce cleanly in many uses. Do not feel you need to include this element.
I am looking for a new bright modern looking logo that will improve our image to the individuals, businesses and agricultural producers we work with in our area.

Tell us a bit about who you are and the people you reach

Our target audience is mature adults ages 18-80. The logo should be easy to read and easy to identify.

Requirements

easy to reproduce
color
use of a windmill in some form
Heritage Insurance Group, Inc.

You can see more about us at http://www.your-insurance.com

The logo at the top left side of the page is our current logo.

The logo attached is a nationally branded logo for independent insurance agencies and often appears with our agency logo on printed pieces. The new logo should compliment this logo.

Custom package

US$495

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