How Ocean Athlete started their logo design journey
Headquarted near Cape Lookout, NC, Ocean Athlete is a leisure apparel brand connected to saltwater sports such as scuba diving, surfing, sailing, sport-fishing, windsurfing, kayaking and adventure racing. Ocean Athlete aspires to become a lifestyle and image-oriented apparel marketer recognized by a distinctive visual brand presentation, in the mold of established coastal-themed adventure sports brands.
Tell us a bit about who you are and the people you reach
Primarily active, adventurous and sports-minded males, 18-45, although the brand will offer limited collections for women and youth.
This brand mark will serve as an iconic graphic companion to the Ocean Athlete logotype (font: Microgramma™ Medium Extended - attached in this brief), positioned either to the left, to the right, above or below the typeface. It will also be used on its own, independent of the typeface. Consider symbolism that incorporates wave, water, coastal or ocean-centric elements. The letters OA are not required to be in the graphic mark.
- Must work in a variety of color schemes plus black and white (must be reversible and able to accommodate different color backgrounds)
- Vector and flexible in order to accommodate multiple mediums, such as apparel, collateral, etc.