Completed contest

Logo design for retail media agency

RetailWizard needed a new logo design and created a contest on 99designs.

A winner was selected from 146 designs submitted by 33 freelance designers.

146
entries
33
designers
1
winner

One of the designers who made it happen

Winner - GAdrian
Fantastic designer to work with! Very creative and was happy to play around with the design of our logo. We feel the design given perfectly captures what we are about. Highly recommended!
- jessj710

How RetailWizard started their logo design journey

Company name

RMI - Retail Media International.

Overview

Our company started life as 'abc media', a retail media agency. abc media sells the advertising space in supermarkets – digital screens, in store radio, shelf fixtures etc – to manufacturers. Clients include Coke, Unilever, P&G, Pepsico, Kellogg’s; all the big names. Our website is abc-media.co.uk if you'd like to have a look.

As a company, abc has grown beyond just selling the advertising space in supermarkets. We want to rebrand as a group of companies that each perform a different function. These companies are:

abc media – sells advertising space in supermarkets

abc commerce – arranges affinity partnerships between supermarkets and service providers. So, for example, we can arrange for a bank to offer a branded credit card to a supermarket’s customers.

Alphabet – a design agency specialising in retail marketing design.

PlanMyMedia.com – a software platform that plans and manages retail marketing campaigns.

What we need is an umbrella company under which all of these smaller brands will sit. This umbrella company will be called RMI, which stands for Retail Marketing International.

Tell us a bit about who you are and the people you reach

There are two different groups that we want our logo to impress:

Manufacturers. Account and brand managers at companies like Unilever. These are serious people who take a lot of care choosing the companies that they choose to work with. Our logo has to inspire confidence from those people.

Retailers. As well as persuading manufacturers to buy from us, we try to persuade retailers to make long term partnerships with them. Again, we’re asking for significant commitments from these companies, so the logo needs to inspire faith that we’re professional can be trusted.

Requirements

Two variants of a single logo for RMI. The first should just be the letters ‘RMI’, whereas the second should include the words ‘Retail Marketing International’, presumably underneath.

The design should reflect RMI’s brand values: trusted, insightful, market leading, creative, focussed on the success of our clients.

If you’re looking for themes around which to build the logo, it might help to think about what our business does; important themes to us are ‘retail’ and ‘shopper behaviour’.

Custom package

US$369

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