Completed contest

Logo design for web 2.0 spread-betting service

TheAdDe.sk needed a new logo design and created a contest on 99designs.

A winner was selected from 88 designs submitted by 23 freelance designers.

88
entries
23
designers
1
winner

One of the designers who made it happen

Winner - lightgreen
Great designs... In the contest, lightgreen was responsive and balanced his own creative ideas with the directions given. Happy that I got a chance to work with this designer and look forward to future interactions
- lisariolo

How TheAdDe.sk started their logo design journey

Company name

eSpreadBet.com

Tell us a bit about who you are and the people you reach

Non-professional financial speculators, 18+ with a male skew.

See examples of spread-betting interfaces below. These are the types of tools that our audience uses:

1. CMC Markets: http://www.cmcmarkets.co.uk/spread-…b-platform
2. IG Index: http://www.igindex.co.uk/spread-bet…-tour.html

This should give you an idea of the tone of the spread-betting market, and some basic motifs that signify buying and selling, plus charting tools such as candlestick and line graphs. It could be that these are incorporated into the final logo design, but it is not a requirement.

Requirements

There are four requirements:

1. Strong visual metaphor / motif that can be used in isolation from the term ‘eSpreadBet.com’
– We need a versatile logo that incorporates an element that could be used in locations that require dramatic scaling down in size, such as favicons and iPhone app icons
– No currency signs; the brand needs to be neutral of any currencies or countries

2. Striking colour scheme
– We favour strong colourways that immediately bestow a visual identity on the brand. The winning logo will likely inform the colour scheme of other marketing materials
– No greens or warm blues, they seem to be everywhere!
– Think vibrant, bold, strong colour(s) that can be ‘owned’ by eSpreadBet.com

3. Modern typeface
– We have no preference over serif and sans serif fonts, but require a typeface that is up to date and modern
– It should also be striking and clean; no elaborate or calligraphic styles that will be hard to read at small sizes

4. Capitalization
– The logo should be written in the same way as we write it in plain text, i.e. with a capital ‘S’ and capital ‘B’

Checklist:
 Does the logo include a device or motif?
 Have you used a strong, ownable colour?
 Have you avoided using currency symbols?
 Is the typeface clean and simple?
 Have you used a capital ‘S’ and ‘B’ as in ‘eSpreadBet.com’?
 Does the logo include the ‘.com’ part of the eSpreadBet.com brand name?

Bronze package

US$295

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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