Completed contest

Logo for Distributor of Boutique brands

John Cowan needed a new logo design and created a contest on 99designs.

A winner was selected from 46 designs submitted by 13 freelance designers.

46
entries
13
designers
1
winner

How John Cowan started their logo design journey

Company name

Cowan Distribution

Overview

I've just started up my own Distribution company and plan to distribute Australian & New Zealand boutique wine & beer brands mainly in the state of NSW, but possibly looking at other states as well as exporting at a later stage .
I wanted a fairly simple name that left no ambiguity as to what type of business i'm trading as, so have decided on 'Cowan Distribution'. Also I didn't want to restrict the types of products I end up distributing so didn't want to have 'wine' or 'beer' included in the company name or logo.
Finally as I will be a 'one man band' for a while I thought it was important to use my name in the company name/logo, as it's my reputation i'm trading off and want customers to associate my name with great products and fantastic customer service!

Tell us a bit about who you are and the people you reach

I will be targeting and selling to Restaurants, Bars, Hotels, and independent bottle stores.

Requirements

I'm open to all sorts of designs, so let your creative juices flow. Only requirement is to have the words 'Cowan Distribution' in the logo.

However I'd like to get one of my ideas translated into reality...

Want to see what this looks like...Emphasise the word 'Cowan' more than 'Distribution' (ie possibly larger & bolder font than 'distribution'), and use either one of these colours for the word 'Cowan' (blue, green, metalic silver/chrome, Red, or a combination) and have the word 'Distribution' in another colour underneath 'Cowan'.

Note: I have edited this brief and have taken out any reference to the Scottish Clan Crest and a stags head, as I now have more than enough of this type of design to choose from.

Please feel free to come in with a totally fresh approach.

I'll try and reply to everyone with comments and suggestions.

Good luck!

Custom package

US$363

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