Dojo Mojo is a unique name and the logo should emphasis the name more than any imagery. Mojo is the power word and should be highlighted more than Dojo. Keep it simple, keep it subtle.
Dojo Mojo is a company with a vision of a world filled with character-driven leaders. We provide character development and leadership programs and training. Our primary market is elementary-age children whom we reach by providing products/services to parents, organizations, and schools.
Secondary market - parents, educators, professionals
Tagline = Dojo Mojo – Lead with character
Dojo Mojo’s mission is to empower through character education all those – children, parents, educators, and others – who struggle in our chaotic, modern world to acquire the positive core character traits necessary to lead themselves and others.
Skills such as: Respect – Integrity – Confidence – Perseverance - Goal setting - Loyalty - Honor - Positive Attitude – Responsibility - Discipline
The founders of Dojo Mojo are martial arts experts, and more importantly, they are Master instructors. The years of dedication and discipline in the martial arts environment allowed them to develop world-class teaching and curriculum development skills. The real magic of the martial arts is not found in kicking and punching, but rather in the mastery of personal character development. Every program we offer is based on applying the timeless and proven principles of developing character so we can put the mojo of the dojo in today’s homes, schools, and communities.
Dojo Mojo offers in-person, online and other multi-media materials that teach, inspire, and develop the qualities of character and leadership.
We DO NOT want any image or reference to martial arts in the logo. The name DOJO represents that well enough.