karen UX got their new logo design by running a design contest:
New logo for established breast cancer foundation working with survivors
Check out karen UX's Logo design contest…
Medical & Pharmaceutical
The mission of the HERS Breast Cancer Foundation is to support all women healing from breast cancer by providing post-surgical products and services regardless of financial status. We are a professional accredited organization that supports any woman, with a focus on breast cancer. We provide quality products and emotional support. Our goal is to empower and care for each client as a whole person. We provide and/or assist breast cancer patients with bras, prostheses, wigs, related products - and also facilitate programs assisting patients with specific issues such as hair loss from chemo, lymphedema, etc. Our organizational website is www.hersbreastcancerfoundation.org. You can see our current logo there. HERS is an acronym for Hope, Empowerment, Renewal, Support. We often say it just like it looks (same word as "his" and "hers") but it really stands for the 4 elements, and we use those 4 words elsewhere as part of our marketing.
Logo types to explore
We have 2 main fundraising events, each with their own websites (www.herspeoplewithpurpose.org [we refer to it as PWP], http://www.herskeepabreast.org [we refer to it as KAB]). Each event has its own logo. Right now, each of the 3 logos is a different shade of pink. Eventually, we want them to be the same color, or at least only 2 different shades of pink. Right now we are only designing a new logo for HBCF, so ideally it would match one of the pinks of the other 2 logos. Current PWP logo = CMYK 0/49/5/0 (hex #f39ab9) Current KAB logo = CMYK 5/52/20/0 (hex #e791a1) While we are a breast cancer organization, we don't want to go with the stereotypical pink ribbon. Pink is good, but the ribbon is not a part of our branding or messaging. Our current logo has an image, the letters HERS prominently placed, and the words "breast cancer foundation" in a smaller font. We think our current logo is too "busy" and a bit hard to read. We would like the 4 letters "HERS" to be all capital letters, since it is an acronym. "HERS" should be larger than "Breast Cancer Foundation" but not too much larger. Maybe ratio of 3-1 or 4-1. "HERS" should be in a somewhat "soft" font - not too angular, and not too sharp. Our clients are women and we want it to look feminine. Also, these women are dealing with serious health issues so we want to feel soft, comforting, warm, friendly, non-threatening. Soft shadows and gradients are good. We also want it to feel uplifting and positive. They have had a serious diagnosis, and we are helping them through it. One of our big events is a 5k/10k walk/run where there is a ceremony where breast cancer survivors release doves into the air. A dove or abstract bird might work very well in this logo. Dove photos: https://picasaweb.google.com/hersphotos/HERSKAB2011#5663759377077165330 http://www.iconic-lab.com/ClientEvents/HERS2013/i-pX2NS5t/A
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
karen UX collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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