Completed contest

LOGO for Football Community/Portal

football-thugs needed a new logo design and created a contest on 99designs.

A winner was selected from 166 designs submitted by 45 freelance designers.

166
entries
45
designers
1
winner

How football-thugs started their logo design journey

Summary

We need a eye-catching and unique logo for a big and rising football fans (soccer) information portal with news, soccer teams, leaques, fan-zines, videos... and a community with many existing users, threads and posts.

That logo will be used for relaunch the Internet portal and clothing.

Note: many details are asked in the brief... and please show to the Discussion.

Company name

football-thugs.com

What inspires you and how do you envision the design for your business?

We would like to create a huge portal for football fans. The main topic is about the called problem fans, fringe groups like ultras and hooligans.

 
Themes like: Riots, violence and fanatic supporters (reports, fanzines, scene Description, groups) AND football news  (Informationen about clubs, grounds, fixtures and results)
 
This page will be addressed world-wide to all Internet users, which  are interested in football/soccer, and/or sub culture like Ultras and Hooligans.
 
The website contains a huge community/board at the moment, existing now for about 10 years with long-term active and "experienced" users.

For this purpose we need a meaningful logo...
- with the community members can identify itselves. And it responds to potenzielle new visitor and members,
 
and...
 
- to recieve commercial advertisers!  
Important: "Usual" football fans without interest in ultras and  hooligans are to be not directly deterred from the logo. But it shouldn't look too boring. Additionally it should express a certain professionalism, in order to win the confidence of advertising clients.

Target group Portal/Visitors: 20% football fans, 30% ultras (14 up  to 30 years, pupil, students, workers), 40% hooligans (16 up to 50 years old, students, workers, business mens) and 10% type in visitors/voyeurs.

Note: Many Hooligans wear noble cloth like z.B. Burberry, Aquascutum, Addidas, Puma, Chevignon, Strelson, Stone Island as like the casual style (old school).

Target group Advertisers: Book- and DVD-Shops, Clothes (T-Shirts with print and Cloth-shops with expensive labels), Fanarticle-Shops.

Wants

- semi community
- sportiv
- riot (ultras & hooligans, but not to  much) like :-)
- not to techy
- nobel as like casual style
 
EDIT:
I will submit some ideas for the design:

a) traditional: football will be concerned with tradition. Many football clubs have traditional and old logos,

or

b) modern art...

Download all examples: http://www.football-thugs.com/examples.zip

Don't want

- too many colors
- copy of another company’s or community  logo
- to brutaly

Custom package

US$351

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
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PNG
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