A fantastic designer, who took an existing concept and rewired it magnificently to express a new, complex, meaning. Iterated thoroughly to converge on the perfect vision, won, and supplied multiple realizations suitable for a variety of setups, web and print. Highly recommended -- a winner!
How asimj started their logo design journey
Body4Real is an 8 year old e-commerce site that mostly sells hair related products (hair loss, hair growth and hair removal). However, the product range will most likely expand to cover other beauty product categories in time.
Tell us a bit about who you are and the people you reach
The vast majority of our customers are in the age range of 20-50 and are middle to high income earners. We cater equally for men and women.
We are looking for a clean, modern design that appeals to a unisex audience. At the moment our logo consists of stylised text, but we would ideally like a design with a shape cleverly merged into it (may be a body?). We would like our logo to strongly reflect and promote our brand name "Body4Real" as we also have some own name products.
We are completely open to concept ideas so please feel free to run them past us before committing too much time to creating a design.
Our site can be found at http://www.body4real.co.uk but do not pay too much attention to its current design/colour scheme as a project to redesign the entire site is currently in progress.
The new logo should be take into account that the the colour scheme of the site will change over time so the colour scheme of the logo needs to be easy to change. A Photoshop PSD, FireWorks PNG or Adobe Illustrator file is required and the final design should be easy to scale so we can use it in adverts, banners, etc.