Qualities that I would like my brand to convey and which the logo will need to support:
- Calming and peaceful
- Simple, clear with plenty of white space
- Warm yet professional
- Knowledgable and trusting
- Motivating, yet achievable
- Alluring and inspiring
- Premium quality, but good value
- Emulate holistic health, wellbeing, vitality, happiness
Logo needs to stand out overlaid on the image with the water (attached below) which will be used as hero image on website and other collateral.
I'm looking for one that's clean, modern, sophisticated, friendly yet professional. I like Lora, Lato and Calibri Body.
Colours I would give preference to include Pastel Green #77DD77, Mantis #74C365 or Bud Green #7BB661 with Davy's Grey #555555.