Silfa did an amazing job with an sophisticated design that catches your eye. She has a good sense of simplicity yet conveys the message we wanted to. Really loved working with her and her patience as my partners and I had her do multiple versions in colors and ended up pretty close to what she originally designed for us.
How dreamrepublic started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Think Fresh is a company which helps people transform the way they think in order to change their relationship with food. It’s cooler and more dynamic than Weight Watchers and is aimed at 25-40 year olds (with a slight slant more towards women) who want to be inspired and supported to lead a better life and to lose weight and get fit. However it’s not about counting calories and fat shaming it’s about empowering people to overcome the things in theirs lives which cause them to have a bad relationship with food and drink.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The colour scheme should be vibrant and represent health and vitality. It should feel cooler than your average Diet Programmes. This is a totally new concept for the millennial generation. It should be bold, positive, inspiring and not have any of the classic diet related imagery - no tape measures, apples etc. Something fun that says this is a community I’d be positive about joining not something I’m slightly ashamed of.