ATAK needed a new logo design and created a contest on 99designs.
A winner was selected from 177 designs submitted by 49 freelance designers.
Calvert Studios
We do not make the movies, we are the space they are made in!
A modern, green, urban studio facility. The hidden gem of Hollywood. A simple, secluded, productive space to get your production done.
This has been an in-house studio for the past 20 years so only a few people in the industry are aware of this studio. We consider this to be a hidden gem within the industry. There was ample space away from the studio execs to get the production side of the movie making done. It’s a very unique opportunity to launch something that has already been a success. We need to brand it to be enticing to movie and television executives who need a great location to make their Hollywood masterpiece.
We are not providing a typical consumer product, like Pepsi or Microsoft. The product we provide is for a very select, niche industry. Namely, Hollywood. Ironically, our customers are the people who set new trends and inspire new fashions to everyone else in the world on a massive global scale. That said, producers and studio executives are typically affluent, albeit slightly pretentious and highly image-conscious people who prefer to be associated or doing business with firms and corporate entities who share their contemporary fashion sensibilities. These people are college educated, usually 28 to 46 years old, highly image-oriented, somewhere between upper-middle class and lower-upper class in a nouveau-riche sense. They consider themselves hip, cutting edge, modern and urban. The logo should reflect all of those traits and values.
The target audience is the established market of Hollywood! My clientele are the behind-the-scenes Hollywood elite! I.E. - producers, line producers and the directors will ultimately make the decision to use our facility. The clientele are chic, modern, urban, progressive, liberal and green.
Your free to be as creative as possible. Simple is always better as it’s easier and cheaper to reproduce.
No pastels. Modern colors, bold and distinct.
Note – Currently the architect is using New York as an inspiration for the inside of the offices as it’s modern and urban. We are redesigning the offices with skylights, concrete floors and a loft like feel.
We like white backgrounds but are open to all.
We do not have images, but an example of the type of space we have can be seen at these links.
Find out how a design contest works or learn more about our logo design services.