Completed contest

Logo for industry-leading online media product

SteveD needed a new logo design and created a contest on 99designs.

A winner was selected from 74 designs submitted by 27 freelance designers.

74
entries
27
designers
1
winner

One of the designers who made it happen

Winner - Malibu Will
Malibu Will was extremely easy to work with. He was always willing to try new design ideas I would suggest and created the designs on short notice.
- PeopleSolver

How SteveD started their logo design journey

Summary

Directive Network is the high-quality solution for performance-driven advertisers. This new brand needs a logo that is suitable for primary design on screen - website, banner ads, email campaigns, etc. Must read well at medium to small sizes.

Company name

Directive Network

What inspires you and how do you envision the design for your business?

The primary customers of Directive Network are Media Planners/Buyers/Supervisors/Directors at major Ad agencies as well as Publishers of interactive media. The brand mark needs to convey sophistication, high quality, best-in-class, and innovation.

The product is focused on optimizing direct response media campaigns that are highly targeted. They use mountains of data to ensure that ads are targeted to the individual observing them. The idea of data and targeting should be considered.

Wants

- Logo must have the full name "Directive Network"
- Logo mark must have some type of iconography/symbol along with the "Directive Network" name
- Color palette is completely flexible. Jewel tones - particularly jade and amethyst - are encouraged along with shades of grey.
- Logo should read well at medium to small sizes. Not overly intricate.
- Think about icons that are not just ligatures of "D" and "N"

Don't want

- Nothing over-complicated.
- Nothing too colorful. Keep the Palette simple.
- No bulls-eyes or cross-hairs. I know the idea of "targeting" is key - but let's not be cliche.

Custom package

US$290

Free features

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Deliverables

AI
EPS
PDF
PNG
JPG

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