Mortgage lender seeks clear, very SIMPLE, SOFT, intelligent logo that can be used for website and printed materials. The logo will be used as a main company logo as well as a "powered by" logo. Example: "XYZ Mortgage, an M4 Company (using just the M4 icon)" or "ABC Lending" with a Powered By: M4 Lending (with icon/logo image). This logo MUST pass the high-rise building test (meaning it must have the look of signage you would see on corporate a high-rise building).
What inspires you and how do you envision the design for your business?
We are a HOME LOAN COMPANY. We have several established mortgage/lending companies that fall under the "umbrella" of the company we'd like to brand. This brand is fast-paced and ever changing - web-based and the leader in our industry. This brand will allow us to stand out as the intelligent choice and the complete success package for mortgage professionals who work here.
What does M4 Lending mean?
In the study of economics there are 3 sources of money (cash, plus short term deposits and cash plus deposits and institutional deposits). Combined they make the measurable “money supply” when referred to in the financial world. The reason for choosing M4 is that it becomes the last and final source of money. Not many people will get it but the name iitself is interesting and meaningful.
- A HOME IN THE LOGO IS HELPFUL IF VERY ABSTRACT!!!
- Clean, 2-Color Logo that also looks good in black and white (we would like to see it against black and white).
- This logo MUST pass the "high-rise building" test (meaning it must have the look of signage you'd see on corporate a high-rise building).
- Preferably have the M4 to the left of Lending but not mandatory.
- No Clip Art
- No Photographs
- No Currency/Money/Dollar bill in logo
- No Fading/Gradient colors (must pass highrise test above)