Logo for Lifestyle Brand

Sciabecco

Sciabecco is one of our newest projects - a design, lifestyle and fashion brand. At the beginning we just start with a blog and if we are successful we will expand with our own products such as leather goods or special vacation packages.

However this part is open so far we will just start with this name and see how good it will go down on the market. Therefore we also need an apealing logo from the beginning.

Even though we have some modern products in mind, the image of the logo should be traditional and not too fancy. It should stand for lifestyle, sea, harbors, success, mediterranean but also traditional. It should be something between Italian and British design.

Our target audience is basically everyone which is interested in lifestyle and fashion, travelling, cars and design. However our target audience most likely will be in a higher income class. All our future products will be handmade and exclusive and therefore usually quite expensive.

The name, Sciabecco, is an italian ship type from the Middle Ages. The ship also should become the main part of the logo. The layout of the logo should be very similar to the one from Loro Piana just with a different font. One the left I could imagine some kind of crest with a ship.

Everything should be in white or any other light color and on a black or dark grey background. The ship should not be too detailed, it rather should be a silhouette so we will be able to produce it also as a logo on our future products.

Attached document contains some ideas and links. Please note that the crests are already too detailed. It can be simpler.

If you have any questions, I would be happy to answer them.