Logo for major consumer product launch

Thin Mindset

We are a publishing company launching a new set of products to help people lose weight through the power of their own mind, rather than through shortcut/quick fix means. The full product name is called "Thin Mindset, Thin Body", but the logo can be just "Thin Mindset" or it can include the whole name, at the designers discretion.

70% women, 30% men. They have tried several weight loss programs, products, gimmicks, etc. in the past with limited long term success. They are frustrated with prior results and want to break through to reach a new, stable, permanent level of weight loss.

No real requirements. I want to leave this pretty wide open. It should say at least "Thin Mindset" in the logo. Or it could say "Thin Mindset, Thin Body" if you can do something cool with it. It would be interesting if you could illustrate that the thin mindset has resulted in a thin body.

Should be fresh, eye appealing, and consumer friendly. I'm very open to a wide range of ideas.