Zideate.com has not yet launched.
The purpose of Zideate.com is to simplify people's understanding of the innovation/ marketing/ advertising/ design/ communications space by defining and explaining the typical "jargon" used (e.g. ZMOT, alignment, brand equity) as well as the emerging trends and tools (e.g. social media).
The target audiences for the site are:
1. People who want to understand these spaces/jargon - most likely business professionals in more traditional disciplines. Personality/Feel is professional, simple, and clear
2. People who work in these disciplines (or write about them) and want to either use the materials or are looking for a "spark" around something new. Personality/Feel is simple, clear, and creative (or having a "spark)
Representing trends from the internet including gradients, rounded corner etc.
Orange (darker shades) and gray